The Scene

Mexico's second-most-visited destination after the Cancún/Playa del Carmen area, Puerto Vallarta is touristy. That said, this isn't a spring-break destination. Yes, twentysomethings party all night. But a sense of decorum and civic pride keeps things reasonably restrained. Most tour companies, restaurants, and hotels are run by locals who are happy to have you—tourism is PV's only real industry.