Nestled between the south of France and the Tuscan border lies the region of Liguria, with verdant and lush mountains to the north and east, and the sapphire-blue Mediterranean to the south and west. In between is a land of lush vegetation, medieval hilltop hamlets, panoramic vistas, colorful seaside villages, pristine beaches, and one of Italy’s most underrated cities, Genoa.

There is plenty to do—from hiking and biking, to water sports and fishing, to eating (very) well—and plenty to see, including some of Italy’s most aesthetically pleasing architecture. It's also easy to just enjoy la dolce vita along this coast, better known as the Italian Riviera.

The Italian Riviera oozes charm and irresistible allure, with many seaside resort towns and colorful villages that stake intermittent claim to the rocky shores of the Ligurian Sea and seem like the long-lost cousins of newer seaside paradises found elsewhere. It has been a haven for artists, writers, celebrities, and royalty since the 1800s, and continues to fascinate visitors throughout the year due to its mild climate. Here the grandest palazzi share space with frescoed, angular terratettos (tall, skinny houses). The rustic and elegant, the provincial and chic, the small-town and cosmopolitan all collide here in a sun-drenched blend that defines the Italian side of the Riviera. There are chic resort towns such as San Remo and Portofino, the unique beauty and outdoor adventures of the Cinque Terre, numerous quaint seaside and hilltop villages to explore, plus the history and architectural charm of Genoa. Mellowed by balmy breezes blowing in from sea, travelers bask in the sun, explore the picturesque fishing villages, and pamper themselves at the resorts that dot this ruggedly beautiful landscape.