33 Rue Majorelle
Just opposite the Majorelle Garden, this funky concept store stocks a range of fashions and quirky crafts, jewelry, and souvenirs from hip young Moroccan and European designers all working in and inspired by Marrakesh.
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Marrakesh is a shopper's bonanza, full of the very rugs, handicrafts, and clothing you see in the pages of magazines back home. Most bazaars are in the souk, just north of Djemâa el Fna and spread through a seemingly never-ending maze of alleys. Together, they sell almost everything imaginable and are highly competitive. Bargaining here is hard, and you can get up to 80% discounts. So on your first exploration, it's often a better idea to simply wander and take in the atmosphere than to buy. You can check guideline prices in some of the more well-to-do parts of town, which display fixed price tags for every object.
There are a number of crafts and souvenir shops on Avenue Mohammed V in Guéliz, as well as some very good Moroccan antiques stores and designer shops that offer a distinctly modern take on Moroccan clothing, footwear, and interior decoration. These allow buyers to browse at their leisure, free of the souk's intense pressures. Many have fixed prices, with only 10% discounts after haggling. Most of these stores are happy to ship your purchases overseas. Bazaars generally open between 8 and 9 am and close between 8 and 9 pm; stores in Guéliz open a bit later and close a bit earlier, some breaking for lunch. Some bazaars in the medina close on Friday, the Muslim holy day. In Guéliz, most shops are closed on Sunday.
Just opposite the Majorelle Garden, this funky concept store stocks a range of fashions and quirky crafts, jewelry, and souvenirs from hip young Moroccan and European designers all working in and inspired by Marrakesh.
This well-established shop has a magnificent array of Imazighen tribal rugs and antique carpets, and owner Mohamed Taieb Sarmi will painstakingly explain their origins and value.
Popular with the international jet set, the Khalid Art Gallery is a gorgeous riad full of the most sought-after Moroccan antiques, Jewish-Moroccan treasures, and Amazigh pieces. Owner Khalid speaks excellent English and is an authority on most of the art coming out of Marrakesh.
The highly respected Le Trésor des Nomades---often referred to just by the name of its owner, Mustapha Blaoui---extends over several floors and two adjacent properties. Here you'll find antique doors, lanterns, vintage tribal carpets, mats from Mauritania, Amazigh jewelry, and all kinds of crafted furniture, housewares, and textiles. It's so well-known that there is no sign over the door.
Shipping can be arranged for large purchases.
This riad turned art gallery and tearoom is filled with original artwork by owner Hassan Hajjaj who's known as Morocco's Andy Warhol. True to the artist's pop aesthetic, expect to find colorful portraits blending pop culture and the artist's own fashions. Smaller items include notebooks, posters, and upcycled lanterns made from sardine tins.
To get to the fabric and wool souk, use the Mouassine Mosque as a landmark, and keep the Mouassine fountain on your right while you continue until the street widens out with shops on either side. At the point where it branches into two alleys running either side of a shop selling handmade lamps and textiles, take an immediate sharp left turn. Follow that derb and look for the helpful word "teinturies" in spray paint and then head right. Souk des Teinturiers is also called Souk Sebbaghine. The main square for fabric dyeing is hidden down a little shimmy to the right and then immediately left, but anyone can (and likely will) direct you. Here you'll see men dipping fabrics into vats full of hot dye. Look up to see scarves and skeins of wool hanging all over, in individual sets of the same bright colors.
For the best view, head into the dyers' square and ask to be led into the boutique. A dyer can show you the powders that the colors come from. A lovely bit of magic involves the fact that green powder dyes fabric red; red powder dyes things blue; and yellow powder dyes things purple. Head up the steep stairs and onto the roof if you're allowed—a spectacular view of industry unfolds, with headscarves and threads of every color hanging up to dry in separate color blocks all over the rooftops.
Just a quick turn right and then left out of the Souk Lghzal (via Rue Souk Semarine) is the large square called Souk Rahba Qdima. This square is surrounded by small shops that sell everything from cure-alls to run-of-the-mill salt and pepper and just about everything in between. In the center of the square are lots of woven baskets and hats for sale. You'll also find ladies pounding henna leaves to create henna powder. If shopping isn't your for you, head to the rooftop of nearby Nomad for a glass of tea and a bird's-eye view.
This gallery houses a permanent exhibit of Orientalist paintings, ornate inlaid furniture, and antique ceramics. There is a constantly changing program of exhibitions and works for sale by top-notch Moroccan artists and foreign painters living in the kingdom.
The stock here tends to tastefully redesigned takes on Moroccan classic items like babouche slippers and hand-sewn buttery soft leather bags.
This apothecary is stuffed from floor to ceiling with spices, perfumes, argan oil, and traditional medicines for ailments such as rheumatism and back pain. The helpful staff speak fluent English, and credit cards are accepted.
This boutique displays lovely hand-embroidered items all created in a workshop that benefits and trains women with disabilities. Clothing, table linen, bed linen, and home accessories are some of the items available.
Handcrafted jewelry from southern Morocco of Amazigh, Touareg, and Blue Men traditions is what this shop is known for. Camel-skin decorated dromedary carry packs and ornately carved wooden Touareg tent pegs reminiscent of tribal caravans or bygone times also line the shelves.
This boutique is best known for its shoes, especially soft leather moccasins in every shade of the rainbow.
This shop sells bespoke caftans and tunics made with the highest quality fabrics—cashmeres, linens, silks—all hand-embroidered. Celebrity clients include Julia Roberts, Tom Hanks, and Hugh Jackman.
Run by the Marrakshis Lamdaghri family since 1940, this shop works with more than 200 artisans and has a huge collection of old and new tribal carpets as well as antique Imazighen textiles.
Worldwide shipping can be arranged and credit cards are accepted.
Exhibitions of contemporary art and sculpture from new and emerging Moroccan and international artists are on display here. In addition to their collections they host special events and art workshops.
The contemporary silver jewelry, all crafted on-site, incorporates traditional Moroccan motifs and semiprecious stones and an unusual modern slant.
The main carpet souk—called the Souk Zrabia or Le Criée Berbère—has a flat, shiny floor in the middle of the surrounding boutiques, to roll out the rugs to display to potential buyers. To get here head north on Rue Semarine, and just after the Souk el Attarine branches off left, take the next right turn off the street (which is now more properly named Rue Souk el-Kebir—the Big Souk Street). The carpet souk can also be reached from a passage in Rahba Qdima's northeast corner (to the right of Le Café des Épices).
Some of the trendiest riads serve guests using the beldi (traditional) pottery with modern designs that are the hallmark of Chabi Chic. Product lines include serving ware, tea sets, and coasters as well as spices, carpets, and beauty products. They also have a store in the Sidi Ghanem Industrial zone in the Marrakesh outskirts.
This small modern gallery showcases up-and-coming contemporary Moroccan artists that lean toward graphic and urban styles.
It may be a bit touristy, but this is a great way to see all the wares of the souk in one hassle-free space. Many of the goods here display fixed prices (which are high) for handicrafts including babouches, embroidery, lanterns, bags, jewelry, carpets, and paintings. You can see baskets being woven, carpets on the loom, and other artisans at work. There's even a snack bar.
If you enjoy bargaining, take a note of prices here and then aim to pay around 25% less in the souks.
This shop is renowned for its range of books on Berber life and culture. The little café littéraire up the stairs immediately to the left of the bookstore also has a small selection of books, though not the same owner.
At this small gallery, owners Dominique and Mohammed aim to create awareness of lesser-known Moroccan painters. There's a variety of styles, sizes, and prices from small watercolors to larger oil paintings and sculptural pieces. Credit cards are accepted.
This sprawling showroom is filled with inlaid furniture, antique doors, and an impressive carpet collection.
This gallery has a mission to support up-and-coming artists from Morocco and abroad while also democratizing art through access to young and amateur collectors.
This designer boutique sells T-shirts, sundresses, sandals, handmade shoes, funky bags, and accessories.
The chic caftan-inspired clothes here are for men and women, by designer Frédérique Birkemeyer.
Model-turned-fashion designer Sarah Buchan creates most of the modern bohemian styles on-site. The collection incorporates locally sourced materials and traditional Moroccan dressmaking techniques.
The aesthetic is Japan-meets-Morocco at this boutique that stocks uniquely patterned clothing for men and women. Shop off the rack or, if you have a few days, have a one-of-a-kind piece made to fit.
This charming shop specializes in exotic perfumes bottled in Marrakesh. There's also a selection of other items, including housewares including copper bowls, candlesticks, and Fez pottery. There are two locations on the same street.