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Graceland, the mansion-museum where Elvis Presley lived for 20 years, is facing financial troubles after the pandemic. The estate has welcomed over 20 million fans since it began its second life as a museum, giving a glimpse into the life of the musical legend. However, post-COVID, revenue has reduced, and it has defaulted on its bonds. It may not be a death sentence for the famous tourist attraction—travel has picked up considerably this year, and the new movie Elvis is generating new interest in the King—but it’s a sign of the times.
Many other tourist spots and iconic businesses have not been as lucky. After the pandemic shut down travel, businesses dependent on the tourist dollar fell like dominoes, and for many, there was no recovering from it.