All that is left of the huge, ancient kingdom of the Franks is the region known today as Franken (Franconia), stretching from the Bohemian Forest on the Czech border to the outskirts of Frankfurt. The Franks were not only tough warriors but also hard workers, sharp tradespeople, and burghers with a good political nose. The word frank means bold, wild, and courageous in the old Frankish tongue. It was only in the early 19th century, following Napoléon's conquest of what is now southern Germany, that the area was incorporated into northern Bavaria.

Although more closely related to Thuringia, this historic homeland of the Franks, one of the oldest Germanic peoples, is now begrudgingly part of Bavaria. Franconian towns such as Bayreuth, Coburg, and Bamberg are practically places of cultural pilgrimage. Rebuilt Nürnberg (Nuremberg in English) is the epitome of German medieval beauty, though its name recalls both the Third Reich's huge rallies at the Zeppelin Field and its henchmen's trials held in the city between 1945 and 1950.

Franconia is hardly an overrun tourist destination, yet its long and rich history, its landscapes and leisure activities (including skiing, golfing, hiking, and cycling), and its gastronomic specialties place it high on the enjoyment scale. Franconia is especially famous for its wine and for the fact that it's home to more than half of Germany’s breweries.